May 18th, 2011 
Matt Loede 
Posted in USA Today reports the Raiders gave employees an incentive plan requiring them to sell new season-ticket packages that totaled at least 10 percent of their salaries during the lockout, that would help the team avoid giving pay decreases during the work stoppage. Because of this out-of-the-box approach, coaches like Bresnahan have had to put their salesman’s hat on instead of their whistle.
“Everybody’s trying to get creative in their own way,” Bresnahan told the newspaper. “I know I’ve got something to talk about at every establishment I set foot in — every restaurant, every store, every winery.” The Raiders averaged an NFL-low 46,431 attendance for home games last season and sellouts are rare and Raiders’ chief executive Amy Trask told the newspaper that one coach sold 10 club seats on the first day of the new program.
